When Lionel Richie sang 'Oh, what a feeling / When we're dancing on the ceiling', we don't think he meant it to be taken quite so literally.
In this new spot for Italian telecom company TIM, your friendly neighbourhood Spider-Man is played by viral dancer Sven Otten for the biggest superstar team-up since The Avengers.
While we expect to see him swinging through the city and fighting villainous vultures in the summer's biggest blockbuster, Spider-Man: Homecoming, ol' web-head demonstrates some brand new skills here that seriously have to be seen to be believed...
Credit to the incredibly talented Igor Borghi, who's eye for the cinematic makes this commercial feel like it's been ripped straight from the big screen. And by injecting in his own personal brand of fun, the spot is unlike anything you've seen before. It all makes for an unforgettable TVC that will leave you grinning from ear to ear.