If You Won On Lotto, What Would You Get Your Kids?

The National Lottery launched their new Lotto advert on Monday (5th June) which is the first film in a series and features the tagline ‘Who wins if you win?’.  This is part of the overarching National Lottery campaign, created by AMV BBDO. 

Directed by Richard Laxton through 2AM, the ads were street cast and feature real people, with real dreams.  The initial TV spot features a series of vox pops shot around the country with members of the public who have been asked the question ‘If you won on Lotto, what would you get your kids?’.