Iconic Character Thing Gets a Comic Horror Makeover for Cleaning Brand Ypê

Invited by DPZ, Black Madre had the opportunity to create another incredible project for Ypê, complementing the campaign 'Against the scariest dirt, Ypê gives a helping hand'. 

At Black Madre, the team developed a series of key arts with an aesthetic inspired by horror posters from the '70s/'80s. 

Each poster was created using different techniques, evoking different finishing styles. This artistic approach was carefully planned, resulting in a hand craft based on daily research. 

The campaign highlights the character Thing, known in cinemas as a reference to the comic horror genre. 

Tired of dealing with persistent dirt, Thing finds the solution in a box containing Ypê products, developed to transform environments and surfaces into welcoming, clean spaces. 

Black Madre expresses its gratitude to the entire DPZ team for trusting our work and to everyone involved in this unique project. 

The team are proud to have contributed to the success of the campaign and look forward to new challenges.