Hyundai UK Veloster Launch With Split Screen Technology

To support the launch of the exciting all-new Hyundai Veloster, Hyundai UK commissioned Draftfcb London, in partnership with Innocean, to create a series of short Youtube films (http://www.youtube.com/user/HyundaiMotorUK) featuring innovative split screen technology.

 

The series of Youtube films bring to life the dual nature of the unique 1+2 door Hyundai Veloster. On their own the films are fun and stand independently, however with the split screen technology and when combined with another they make a single and even more entertaining clip.  The idea is to allow users to select any two of the six films and play them simultaneously. Whatever combination you play the films in, the scenes will interact with each other. 

 

“The Hyundai Veloster will change perceptions of the brand amongst a younger audience who look to the digital world for information and will undoubtedly bring new customers to our Brand”, says Andrew Cullis, marketing director Hyundai UK. “These films are an excellent example of digital technology and original ideas combining to give a brand experience that will resonate with our target audience.”

  

The campaign aiming to drive re-appraisal for Hyundai also includes a Direct Mail component incorporating the same two-sided experience.

 

Credits:

Project name: Hyundai Veloster

Client: Hyundai Motor UK Ltd

Client's name, job title, company: Andrew Cullis, Marketing Director, Hyundai Motors UK

Brief to: Generate excitement, intrigue and buzz for the new Veloster that helps challenge perceptions of the brand and ultimately drives test drives in dealerships.

Creative agency:  Draftfcb

ECD:  Mark Fiddes

Creative Director: Alistair Ross

Copywriter: Jonathan Benson

Art director: Stanley Cheung

Head of Design: Sarah Grieg

Planner (creative agency): Shula Sinclair

Producer: Henry Huang

Director: Nick Parish