Hyundai Projects Iconic Cinematic Visuals in New Idents from Ewan Jones Morris

The indomitable Ewan Jones Morris directs a slick series of new idents for Hyundai’s sponsorship of Film On 4.

Showcasing Hyundai’s futuristic and fully electric model the IONIQ 5, these idents show off the cars eye-catching features while it drives about a city at night projecting an array of iconic cinematic visuals onto a brutalist landscape of buildings. From Dinosaurs to Spaceships and a smattering of romance, it’s a wonderful nod to film genres that we all know and love that will take you back to those special cinema moments.

Super-loads of fun to make with our new friends at Innocean and almost all shot in camera with such an array of fun, charming ideas that it works as well as individual films as it does a whole campaign.