Hyperactive Appoints George Gilmore as New Business and Marketing Director

Hyperactive, Miroma Group’s experiential agency, has appointed George Gilmore from rEvolution as its first new business and marketing director as it reveals a fresh culture-focused proposition.

Under the leadership of founder Andrew Casher, Hyperactive has been repositioned as a next generation experiential agency that helps brands define their authentic voice in culture. 

George will be charged with creating and delivering the agency’s business development and marketing strategies, growing the client base through a commitment to building meaningful connections with audiences by harnessing the power of brand experience and social content.

A three time BD100 club member, George previously spent nearly four years as business director at rEvolution, the global integrated sports marketing agency, during which time he saw the agency double in size, defying the impact of the pandemic. Prior to this he worked within the Engine Group as Head of Business Development and Marketing Director at sports marketing outfit Synergy and brand experience agency Slice.

He said: “Hyperactive’s new positioning will cement the agency’s position at the forefront of the industry so I’m naturally very excited to be close to the implementation of that. The agency exists to help brands connect with people through culture, so finding new clients that want to supercharge their cultural relevance is a major priority.

“It’s not often you get the opportunity to bring to life a fresh proposition at a time when the sector is thriving after surviving the darkest days of the pandemic.”

Andrew Casher, founder and CEO of Hyperactive, said: “Audiences today live in a dynamic connected multiverse where ideas and interactions rarely exist as one isolated format. Experiences are no longer about single, stand alone moments, they connect consistently, natively and authentically at every touchpoint, IRL and URL. Our approach to experiences reflects how audiences interact; our concepts shapeshift into the most relevant channels, and inspire audiences to share, interact with and advocate for brands.”

He added: “Having George on board will be instrumental in helping bring this proposition to life  and in doing so change the perception and outcome of experiential activity for all types of business.”