HYC Merge Hires Sophia Bustamante

Integrated marketing and communications agency HYC Merge has added Sophia Bustamante to the position of SVP Media Director, CEO Ron Bess announced today.  

      

In her leadership role, Bustamante will oversee the expansion of the company's media capabilities while partnering closely with its creative, account management and technology team leaders.

        

Bustamante has a broad background across several product categories. She’s been based out of locations from Budapest to Paris, and spent some time in the London offices of OMD Worldwide, Starcom and Mindshare on brands including P&G, Coca-Cola, Colgate Palmolive, IKEA, J&J and Unilever.