Howatson+Company Creates a Love Letter To Aussie Hospo with Tyro
Leading Australian payments company Tyro has rolled out a new suite of merchant-obsessed out-of-home (OOH) ‘thank you cards’ alongside the launch of its new ‘Eat Pay Love’ report, which reveals how Aussies are eating, drinking and spending at hospitality venues in 2024.
Speaking to more than 1000 consumers, Tyro’s newly released ‘Eat Pay Love’ report reveals that, despite taking a more cautious approach to spending with rising cost-of-living pressures, Aussies are still very much in love with dining out.
More than half of Aussies said going to their ‘local’ makes them feel a part of their community, and one in three said they’re willing to pay more for a meal if the restaurant needs to increase their prices to cover rising costs. And, according to the report, we don’t think it’s cheaper to forego a night out Aussies say it’s costing almost $91 a week on average just to stay in, with ‘new clothes’ and ‘food delivery’ being their first cost-ditch to afford going out for a meal or drink.
To celebrate this ongoing Aussie obsession with their much-loved hospitality scene, Tyro has launched an OOH campaign, with billboards positioned in proximity to some of their 71,000 customers.
The OOH campaign draws on Tyro’s refreshed ‘Into business big time’ brand platform, which was created in collaboration with Howatson+Company this year to bring Tyro's 21-year customer obsession to life. Through the platform, Tyro highlights its unique dedication to supporting Aussie merchants in managing and growing their businesses.
Stephanie Brown, Tyro’s head of brand, said, “At Tyro we’ve been obsessing over Aussie businesses, of all sizes, for the past 21 years. With increased pressure on both consumers and small businesses, more than ever we want to encourage Aussies to continue their love affair with our vibrant hospitality industry and remind them of what joy dining out brings them. That’s why we’re so proud to celebrate the Aussie hospitality scene and our customers through this new OOH campaign. 'Into Business Big Time' is not only a powerful internal motivator but also represents a genuine value proposition for our customers that drives us to deliver initiatives like this.”
In collaboration with Frontier Media, the new billboards have been tactically booked in close proximity to the business locations of some of Tyro’s much-loved hospitality merchants to speak directly to them.
The businesses promoted in this phase include Vapiano (Bourke St, Melbourne), The Oaks Neutral Bay and Cargo Bar, with more to follow in 2025 and beyond.
