“How Will You Survive” in a Post-Apocalyptic World of Zombies?
215 McCann launched the “Video Diaries” for new video game State of Decay 2
State of Decay 2 is an action-adventure zombie-survival game developed by Undead Labs for Xbox One and Windows 10 PC. In this dynamic, post-apocalyptic world, you face unrelenting hardships and tribulations as you navigate life-threatening decisions and build your own survivor community. You will only go as far as your quick wits and resources take you.
215 McCann launched the “Video Diaries” campaign, which features films documenting two strangers and the choices they make to survive in a post-apocalyptic world. When their stories converge, it is revealed that their fates have been determined not by zombies – but each other.
215 McCann seeded these video diaries in scavenger survival packs sent to zombie-loving, doomsday-prepping influencers all around the world before any media support kicked in. Buried among the bandages, food and clothes was a camcorder loaded with the premiering footage of one of the survivors. The agency designed the surrounding assets to engage the community and get them to contemplate survival for themselves. They asked people to become a survivor – to make their own choices and face the apocalyptic consequences. All culminating in a campaign that makes us all hope to never have to answer, “How will you survive?”
The campaign will run globally on paid media (OVTV, High Impact/Standard Display, Cinema, Owned and Paid Social, OOH, Retail) beginning on May 10th. State of Decay 2 will be available on Xbox One and Windows 10 PC on May 22, 2018.
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