How to Dodge an Epic Fail in These GIF-tastic IKEA Ads

Take a look at this piece of comedy gold by Stephen Pipe at Tantrum. Embracing the concept of a GIF, each film features an ‘Epic Fail’; an everyday flaw in the home which wreaks havoc on our unsuspecting residents, resulting in much chaos and calamity.

Thankfully for them, IKEA has the perfect solution for each situation, quashing the mayhem and restoring the domestic harmony once more.

The creative agency was Mother and the films were cut by Gorilla Editors' Maxim Young.