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How This Smart Helmet is Saving Lives in Thailand

BBDO Asia, 3 months, 4 weeks ago

Meet HELPMET, the Smart Helmet From BBDO Bangkok and THai Health that's saving the nation's bikers

How This Smart Helmet is Saving Lives in Thailand

For bikers riding on rural roads, accidents carry an extra level of risk as there’s a chance that an unconscious injured rider may not be found for hours or even days. That’s why BBDO Bangkok has created the world’s first helmet that can detect head impacts and call for help, even when riders are unconscious.

Thailand has the world’s 2nd highest number of motorcycle accidents and 80% of biking fatalities happen on rural roads. The risk of death rises when bikers ride alone or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it’s often too late. 

In cooperation with Thai Health’s Road Safety Project, BBDO Bangkok created HELPMET, a smart helmet that puts injured riders on the radar for emergency services.

HELPMET is an advanced motorcycle helmet that redefines the emergency rescue process, making response and rescue possible in situations where it was not previously. HELPMET revolutionizes the accident reporting process from the current voice-based method—which depends on the victim or passers-by—to a more immediate and responsive digital method.

It features built-in Piezo shock sensor, GPS, and GSM Cellular technology. The shock sensor measures impacts and when pressure exceeds 95g of g-force, an emergency SMS is sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time. The device also sends the rider’s geolocation and important health information such as blood type, medical record, and insurance information that the rider’s registered in the website for an immediate rescue.


Advertiser: Thai Health Promotion Foundation

Creative Agency

Chief Creative Officer: Suthisak Sucharittanonta

Creative Director: Pitha Udomkanjananan

Copywriter: Manamai Rodpetch

Art Director: Nattagorn Thairattanasuwan

Executive Creative Director: Anuwat Nitipanont

Account Director: Tanyawan Wongapichart

Client Director: Vasanai Pakapongpan

Category: Corporate and social , Road safety

Genre: Apps , Creative technology , Digital