Slurpee BYO Cup Day, the day fans can bring in any item they want to use
as a makeshift Slurpee cup, has always been about pushing people’s creativity.
To announce the event this year, Slurpee and Leo Burnett Melbourne set
out to create cups out of the seemingly impossible: sound.
The process began with recording three radio ads for this year’s BYO Cup
Day, each with a voice-over and distinct soundscape in the background: a Viking
opera, a football stadium full of cheering fans, and the mating calls of two
‘frisky’ whales.
Using a suite of digital 3D modeling tools, the soundwaves from the
radio ads were vectorised to create the shapes of the cups. The voice-over
determined the circumference of the cups’ rims, while the peaks and troughs of
the sound effects created each cup’s unique height and body shape, before all
the soundwaves were meshed together.
“Slurpee BYO Cup Day is now an event where fans are the creators and
they prove their ingenuity every year,” says Leo Burnett ECD Jason Williams.
“Sound Cup is just another way to stimulate their imaginations and inspire cup
creativity.”
Fans could download the 3D file and print a Sound Cup themselves, or win one on Slurpee’s Facebook page to drink, for the first time ever, out of cups made of sound for BYO Cup Day.