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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

How Japan Railway's 'Delicious Supplement' Helped Commuters Get Healthy

19/09/2016
Advertising Agency
Singapore, Singapore
275
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Beacon/Leo Burnett in Tokyo launch personalised lunch capsule to improve dietary habits

Japan Railway Company, the biggest railway company in Japan, has food courts within their station buildings everywhere. As they seek new ways to expand on their service for consumers, Beacon/Leo Burnett Tokyo created a new food service that help consumers understand their nutrition needs and plan their meals accordingly for a healthier lifestyle.

With positive response from consumers coupled with strong sales increase over last year, this service is now being rolled out nationally.



Credits
Agency / Creative
Work from Leo Burnett Singapore
Petal Paint
JAT Holdings
07/09/2018
19
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