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How Japan Railway's 'Delicious Supplement' Helped Commuters Get Healthy

Beacon/Leo Burnett in Tokyo launch personalised lunch capsule to improve dietary habits

How Japan Railway's 'Delicious Supplement' Helped Commuters Get Healthy

Japan Railway Company, the biggest railway company in Japan, has food courts within their station buildings everywhere. As they seek new ways to expand on their service for consumers, Beacon/Leo Burnett Tokyo created a new food service that help consumers understand their nutrition needs and plan their meals accordingly for a healthier lifestyle.

With positive response from consumers coupled with strong sales increase over last year, this service is now being rolled out nationally.

Creative Agency

Creative Agency: Beacon/Leo Burnett Tokyo

Category: Services, toursim , Travel

Genre: Strategy/Insight , Stunts