How Grey Argentina is Using LG's Smart TVs to Save a Sinking Island
In a category where all brands try to make their Smart TVs stand out by boasting their features and technology, Grey Argentina had to set LG apart and find a different way to show the potential of the LG SmartTV.
So to promote the new line of TVs, the agency tried to register www.lgsmart.tv. That's when they found out that '.TV' doesn't stand for television, but for the domain name of a country that might disappear due to climate change. So, it was decided that the smartest thing a smart TV could do was to help it.
Blur directors Roi Ricci and Clara Aranovich travelled to Tuvalu and made a documentary to tell the small island's story & ask for help.
Creative Agency: Grey Argentina
Copywriter: Juan Manuel Quintero
Art Director: Javier Garcia
Producer: Juan Carlos Barrios, Patricio Browne
Executive Creative Director: Diego Medvedocky
Production Company: Nunchaku
Executive Producer: Juan Manuel Menvielle
Director: Roi Ricci, Clara Aranovich
DOP: Diego Robaldo
Producer: Juan Pablo Colombo
Category: Publications and media , Tv and radio