How Grey Argentina is Using LG's Smart TVs to Save a Sinking Island

In a category where all brands try to make their Smart TVs stand out by boasting their features and technology, Grey Argentina had to set LG apart and find a different way to show the potential of the LG SmartTV.

So to promote the new line of TVs, the agency tried to register www.lgsmart.tv. That's when they found out that '.TV' doesn't stand for television, but for the domain name of a country that might disappear due to climate change. So, it was decided that the smartest thing a smart TV could do was to help it. 

Blur directors Roi Ricci and Clara Aranovich travelled to Tuvalu and made a documentary to tell the small island's story & ask for help.