How Corporates Can Create More for Less with Virtual Production
Video content has taken over as one of the most effective marketing tools of modern day. Allowing viewers to consume information as quickly and efficiently as possible, videos have become a buyer’s preferred way to discover what they need to know in order to help them make a purchasing decision.
According to research by Hubspot, 72% of consumers prefer video over text, with Brightcove reporting that 85% of millennials purchase products after watching a video.
It is clear that the pressure on businesses to produce video content has never been higher. From creating ads and social media content to training videos, there is a great need for high-quality video production at a cost-effective price.
One of the best ways to achieve this is through virtual production, as the experts at Mo-Sys have to share. And the best part is, it can all be achieved through your existing marketing team in-house…
What Is Corporate Virtual Production and How Can It Help?
The demand for businesses to create video content has been established, but marketing teams have struggled to produce the desired quantity, within the time available and within their budget constraints. All too often, it becomes time consuming and quickly gets expensive to shoot great videos in multiple locations. This makes it difficult for small marketing teams and the risk is they settle for producing less video, in fewer environments.
Corporate virtual production is a powerful tool which can be used by companies of all sizes, and of all industries to create higher quality video content. It gives the marketing team freedom to experiment without piling up the costs, to respond quickly to market conditions and shoot in multiple environments with smaller teams who can produce rich video content quickly, cost-effectively, and all without leaving the office.
Corporate virtual production utilises in-camera visual effects (ICVFX), or what can also be referred to as Final Pixel shooting which aims to capture the final shot in-camera. In doing so, you can avoid costly post-production effort. These techniques, also known as workflows, come from big budget Hollywood and broadcast VFX developments, where actors perform in front of a green or blue screen, or more recently, LED technology to display virtual scenes. As the technology and techniques have matured, businesses are now able to access it to shoot corporate virtual production, in-house from their own office-based studio.
Salesforce, Sky, Ford, McDonald’s and Coke are among the many big brands to have utilised virtual production to create ad content. In particular, the marketing team at Salesforce successfully utilised this lean approach. Content that previously required a crew of 35 in a large studio, is now being shot by a team of just five in a regular central London office studio. This brings significant cost saving and compliments the many well-documented creative benefits of virtual production.
So How Does It Work?
Corporate virtual production systems can be tailored to meet the needs of the business and the teams who’ll be using them. There is no one size fits all solution. Blue screen and green screen chroma key studios are popular due to their relative simplicity and low-cost set-up. After all, a tin of green paint isn’t expensive but there are other considerations to keep in mind, such as managing studio lighting and avoiding green reflections across your cast and set - also known as green spill.
LED technology overcomes these challenges as there is no need to separate the foreground from the backdrop. You display the virtual scene, or pre-recorded video content on the LED wall. The talent can see and interact with their environment, and the ambient light from the LED panels gives positive scene reflections that mirror real life and help complete the illusion. These studios are known as LED volumes and can be built to suit the anticipated shooting requirements of the business.
Mo-Sys’ experience in delivering large LED volume studios for projects like the FIFA World Cup broadcast, mean we are uniquely placed to offer expert guidance and advice to support corporate clients. Through our Academy, we are also able to provide in-person training to your marketing staff. All training is delivered through small group activities designed to transfer knowledge and give your team practical virtual production experience.
If you have seen an opportunity for your business to efficiently create more video content, respond quickly to market conditions and improve communications through virtual production, reach out to us today here.
