senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

How Africa's 'Feed Truck' Turned Food Waste Into Meals for the Homeless

20/04/2015
119
Share
Agency hits the streets of Rio to do a bit of good in partnership with TruckVan & Make Them Smile

Every month, 16 tons of food are wasted at Rio de Janeiro restaurants. Of that food, 80% is wasted during food preparation, which means that it is still in good condition for consumption. The problem is that if this food were consumed quickly, it could feed thousands of people.

As a result of this information, Africa created the Feed Truck for the Make Them Smile NGO. With the mobility and agility of a traditional Food Truck, Feed Truck transformed food waste into sustenance for people living on the streets. The institution had already been making weekly donations, but without the truck. The agency in Rio created the project and could get the truck in partnership with TruckVan, a car body manufacturer.

The Feed Truck works like this: food that would be wasted was collected at high-end restaurants like Sudbrack, Venga!, Lasai, Confeitaria Colombo, among others, and meals were prepared and distributed on the streets.



Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from
Step into Nature
LOEWE x On
25/11/2024
1
0
Synchronised Flag Formation
Blue and Yellow Cabbies
25/11/2024
4
0
The Summer of Community Cricket
NRMA Insurance
24/11/2024
13
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0