Hort Innovation and Ikon Sydney 'Smash an Avo'

Ikon Sydney has launched its first campaign for Hort Innovation's Australian Avocados brand since winning the business earlier this year, following a competitive pitch.
 
The new 'Smash an Avo' campaign is part of a complete brand refresh for Australian Avocados.



Says Rob Martin Murphy, ECD, Ikon Sydney: "The new Avos campaign reminds us how good avocados are and shows how they make absolutely everything Aussie better... well, almost everything."
 
Says Claire Tindale-Penning, marketing manager, Hort Innovation: "Our new 'Smash an Avo' campaign is fresh, friendly and slightly cheeky. We think it has a little something that everyone can relate to. We're confident it'll help strengthen Australian Avocado's place in Aussie culture, as well as its role as part of a happy and healthy lifestyle. We're really proud to represent this beautiful fruit grown right here in Australia and we think this new work highlights just what a versatile and delicious fruit it is."
 
Says Martin Murphy: "We really enjoyed bringing 'Smash an Avo' to life. A tip of my avocado-patterned hat to Hort Innovation for backing it and, of course, to Gary John, the team at Photoplay, and Hogarth for making it happen. Also, a big thanks to Hugh the Jack Man for making himself available for the shoot at such short notice."