HONE Dishes Up Delectable Content for Edible®

Leading strategic production agency HONE is proud to announce its latest partnership with the premium US-based franchise, Edible®. Renowned for its expertise in creating fresh fruit arrangements, baked goods, flowers and gourmet chocolates for various occasions, the collaboration marks a significant milestone for Edible® as they embark on a journey to redefine their brand positioning and leverage an elevated look and feel across all consumer touch points. 

Involved in the campaign from start to finish, HONE provided strategic production planning, creative execution and oversight, lending its expertise in curating talent and providing value and flexibility through bespoke teams. As the first opportunity for the brand to unveil their refreshed image, HONE were on hand to identify the perfect creative partner - Breakfast for Dinner to bring Edible's vision to life. This not only streamlined the production process but also maximized the assets created, all within the budget and time constraints. 

Briefed to visually communicate the high quality of Edible’s products and establish them as the premium option in their category, HONE's expertise in creative execution and strategic production planning played a pivotal role in helping the brand achieve this objective. The result was the creation of 16 key video stop motion assets that ultimately translated into a staggering 400+ assets tailored for digital and social use.

Kevin Wilson, HONE EP and co-head of production, comments, "It’s all about great partners and partnerships. The Edible® team came to Hone with a clear goal to elevate the social content for the brand. Hearing their vision gave us all we needed to get to work. We took a non-traditional approach to streamline the process while remaining steadfast on creative excellence."

Kevin Keith, CMO at Edible®, adds, "Our internal team had a nugget of an idea to fill an upcoming media buy for lower funnel assets. But we needed a trusted partner that could lead the process of bringing it to life, push us creatively, maximise our shoot days and be flexible while we worked in tandem updating our brand visual identity system and tone. This way of working is not doable with many partners but HONE thrived at helping us fly the plane while we built it."