Honda Powersports Selects Cairns Oneil as Media Agency of Record

Cairns Oneil strategic media has been named the Canadian media agency of record for Honda Canada Inc., Powersports Division. A competitive review was conducted by an independent third party and represents a change in approach for the Motorcycle, ATV, Side by Side, Marine and Power Equipment division of Honda Canada.

Cairns Oneill will be responsible for media buying and planning at regional and national level.

“We’re proud to partner with Honda Powersports in support of an amazing set of exciting products and offerings.” said Devon MacDonald, president Cairns Oneil “Integrating their media across the country and regions gives them a new view into planning and new optimisation and learning abilities too.”

“Honda Canada and Honda Powersports aim to support our unique brand and our dealer partners with an integrated and strategic approach to media,” said Ryan Kelly, assistant vice president Honda Powersports and Power Products. “Working with a single media partner across our national and regional businesses with a partner like Cairns Oneil, we’re in the best position to meet our long-term objectives.”

The assignment with Cairns Oneil launched at the beginning of April.