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Honda Enjoys a Well-earned Movie Break in New Film On 4 Idents

Karmarama, 2 months ago

£5 million campaign is the first TV work created by Karmarama for the brand

Honda Enjoys a Well-earned Movie Break in New Film On 4 Idents

Honda is launching a series of sponsorship idents for Channel 4’s Film On 4 showing that even the most progressive people and products need some time out once in a while. The £5 million campaign is the first TV work created by Karmarama for the brand since winning Honda's Channel 4 film sponsorship business in a competitive pitch earlier this year.

The idents show Honda workers and state-of-the-art products from the Honda range, including ASIMO the robot and Miimo the robotic lawnmower, taking a break to watch a movie. Honda’s team and innovations are seen in the various settings that fit within the Honda world, including a state- of- the- art home, a car factory and a scientific research unit in a forest.

The campaign, which carries the line “Even progress needs a break”, aims to showcase the progressive spirit of the Honda brand.




Creative Agency

Creative Agency: Karmarama

Category: Automotive , Cars

Genre: Idents