senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Homecenter Pays Tribute to the Horror Classics on Halloween

04/11/2019
Advertising Agency
Buenos Aires, Argentina
82
Share
The largest household retailer in Latin America uses horror classics to promote the store
Sodimac Homecenter is the biggest home retailer in Colombia and one of the biggest in Latin America. Sodimac is all about good prices and options to transform the home, so they asked for an action to be part of the conversation during Halloween and to show that there are many more options in their stores than people think.
 
The Horror Catalogue was the Homecenter campaign this Halloween. It was a tribute to the classic horror posters, recreated using their products. The campaign was part of the Halloween conversation in an organic way, while at the same time, telling Colombia the immense variety of options they can find in Homecenter; options that work even to dress up or celebrate a day as iconic as this. They created four posters for the campaign, every single one of them inspired by a poster of a famous horror movie. So, there were four references: one inspired by Child’s play, one inspired by Friday the 13th, one inspired by The Ring and one inspired by Psycho by Alfred Hitchcock.

   

The campaign is composed of a strong digital action on Instagram and Twitter, advertising in the store's food court, flyers given away at the points of sale and a non traditional advertising on some Cinemark theatres of the city. All, gathered under a single hashtag: #HalloweenHomecenter
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from McCann Buenos Aires
Beauty Inside
11/09/2020
7
0
Beauty Inside
11/09/2020
5
0
Beauty Inside
11/09/2020
14
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0