Home & Interflora Reflect on the Power of Flowers This Mother's Day

With Mother’s Day just around the corner, Interflora is reminding the nation of ‘The Power of Flowers’ with a national, digital campaign.

Interflora, the UK and Ireland’s largest and most trusted network of expert florists, commissioned Home to create a new overarching creative concept, online video and supporting flash banners.  ‘The Power of Flowers’ expresses flowers as being more than pretty things that may look soft and gentle, - they are in fact just as strong and powerful as the women they’re meant for - especially mums.

Home is an award-winning integrated communications agency based in Leeds, London, Gibraltar and Sydney.  After the huge success of last year’s ‘Mother’s Day Surprise Moments’ TV campaign, this is Home’s second Mother’s Day creative campaign with Interflora.

The online campaign aims to make the nation reflect on the various, powerful reasons behind sending or receiving flowers. The thousands of bouquets delivered to mothers nationwide will be done so to say thank you for being a storyteller, nurse, stylist or even the chauffeur; the small yet powerful things mothers do daily. This has been captured by Home in a video, showing touching moments such as these between a mother and child that help shape them to become the person that they are today.

Don McGrath, Creative Director at Home, said: “Like mums, flowers can often be taken for granted and overlooked when it comes to what they stand for. They are powerful and emotive, and we wanted to take people back to the great reasons why they send and receive them. By doing so, we hope to ignite their meaning, especially for mum, this Mother’s Day.”

The online video will be on air in the run up to Mother’s Day on pre-roll, including a 30” version, as well as flash banners.  Home will then continue to build on this campaign platform with Interflora, driving recognition of the emotive power flowers can offer as a gift, throughout 2015.