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Creative

Home Hardware Creates Pet Shaped Packaging To Remind Us Not to Leave Them Behind

Home Hardware wants you to remember to pack up your pets this moving day so the ​Canadian home improvement store is using moving boxes to help abandoned pets

Home Hardware Creates Pet Shaped Packaging To Remind Us Not to Leave Them Behind

Every July 1st in Québec, thousands of residents pack up and move out of their apartments. It’s called “Moving Day,,” and it’s the busiest day of the year for tenants to move within the province and it can make a large city like Montreal chaotic. Even worse is the fact that every year, more than 1,600 pets are left behind by their moving owners.

This year a Canadian home improvement store, Home Hardware, decided to do something about it. They partnered with the Society for the Prevention of Cruelty to Animals (SPCA) to produce these unique moving boxes in the shapes of common household pets. The message is simple: if you move, don’t leave your pet behind.


Created by john st., the light-hearted initiative is designed to bring awareness to this serious issue and raise money for the SPCA to help with the boost in abandoned pets.

“We’re hoping that this small activation will help keep this issue top of mind for Quebecers moving this year,” says Mario Durocher, Director of Quebec Retail Operations at Home Hardware. 

Real animal boxes will collect donations near checkout in participating Home Hardware locations in the Montreal area in the weeks leading up to moving day.
Advertiser

Advertiser: Home Hardware

Creative Agency

Producer: Anne-Christel Rajoelina, Andrew LaGrave

Executive Creative Directors: Stephen Jurisic, Angus Tucker

Designer: Carol Hung

Design Director: Mooren Bofill, Jacqueline Lane (Associate)

Creative Director: Mark Scott, Cedric Audet

Creative Agency: John St.

Art Directors: Account Supervisor:Production Artist: Valerie Bertrand

Art Director: Sebastien Lafaye

Account Supervisor: Stuart Milligan

Account Management: Nick Pigott

Account Director: Bianca Myers

Digital Production Company

2D Artist: Pascal Brousseau (John St)

Music and Sound

Sound Mix: Studios Apollo,

Sound Design: EConsulat Sound

Mix: Vincent Dufour, Pierre-Hugues Rondeau

Post Production / VFX

Producer: liane Sauvé,

Post Production House: Pascal Brousseau

Production Company

Production Company: Consulat, Montreal Director and DOP: Simon Duhamel

Directors: Marc-Antoine Dubois (assistant)

Director: Simon Duhamel (DOP)

Category: Home , Pet food

Genre: Experiential