Holocaust Survivors Make the Past Chillingly Present on 80th Anniversary

Dentsu Creative Iberia shares a beautifully crafted and powerful campaign for The History Channel, marking both the 80th anniversary of the Holocaust and the 25th anniversary of the channel itself.

In response to the troubling resurgence of far-right extremism, the campaign delivers a stark warning: If we don’t learn from history, we are doomed to repeat it.

Tattooed numbers from the arms of Holocaust survivors are used to visualise frightening data, such as:

- 33,963 Racial Hate Crimes in Germany in 2024

- 1,856 Likes on the comment “We miss you, Hitler”

It's a chilling juxtaposition that brings the past into sharp, unsettling focus. The work launched this week across TV, print and OOH