Holiday Legends Revel in Ways to Save at Real Canadian Superstore in Festive Spot

The latest marketing campaign from Real Canadian Superstore uses an all-star cast of holiday legends to remind Canadians that they are the home of legendary ways to save during the holiday season. 

The 'Legendary Ways to Save' campaign was inspired by the many well-known ways customers can save at Real Canadian Superstore. “From No Name, PC Optimum, Ad Match, Club Size, Always, Free Item and more, Superstore has offered Canadians memorable ways to save for years. So, pairing them with memorable holiday legends felt like the perfect way to remind everyone that Real Canadian Superstore is here to help them save.“ says Dorothy Lee, sr. director, brand marketing at Real Canadian Superstore. 

The campaign is centred around a series of videos that follow Santa, Scrooge, The Nutcracker and other holiday legends as they experience the joy of saving on their favourite holiday items. “As a brand, we are proud to offer more ways for Canadians to save than any other major grocer. So, when we had the opportunity to tell a story that was so naturally centred around value during the holidays, we couldn’t pass it up.” Adds Shelley Tangney, VP, discount division at Loblaws. 

The full-funnel campaign features :60, :30, :15 and :10 second spots that will go live across digital and broadcast channels the week of November 27th, just in time for the holiday season.