senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Hocus Pocus Studio Celebrates 40 Years of McNuggets in Colourful New McDonald’s Spot

09/06/2023
Animation
London, UK
106
Share
Hocus Pocus Studio was chosen by VFX studio Selected Works to work on the 2D graphics for McNugget Worthy TVC

Hocus Pocus Studio was chosen by VFX studio Selected Works to work on the 2D graphics for McNugget Worthy TVC. Directed by Sam Brown from Rogue films, the colourful spot marks the 40th birthday celebration for McNuggets.

James Murphy from Hocus Pocus was delighted to work on the project: “We’re always banging on about how much we love to mix live action with graphics, so what better opportunity to layer up the graphics on a really fun & very pretty commercial. Manga was the inspiration, so lots of energy and colour to bring into the shots.”

“Timing was very tight, never ideal with cel animation, but nothing like a deadline to sharpen the focus. A different take of the kaboom shot below that didn’t make the final cut, but we’re particularly pleased with how the flaming fists turned out.”


Brand
Agency / Creative
Post Production / VFX
Animation
SIGN UP FOR OUR NEWSLETTER
Work from Hocus Pocus Studio
A Thread of Hope
MADE51 / UNHCR
20/06/2024
27
0
Ready, Eddie, Go!
Sky Kids
09/02/2024
17
0
Play Tips
LEGO
09/02/2024
1
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0