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Creative

Hobby Film’s Magnus Renfors Gets Cosy with Dollar Shave Club

Film launches the 'Robloncho' just in time for the holidays

Hobby Film’s Magnus Renfors Gets Cosy with Dollar Shave Club

With the holidays looming and gift giving conundrums plaguing us all, Dollar Shave Club has provided the perfect solution to everyone’s problem, ‘The Robloncho; the perfect business/leisure wear gift.

Hobby Film’s Magnus Renfors teamed up with Dollar Shave Club to direct the spot showcasing the versatile use for the part-Robe, part-Blanket, part-Poncho piece.

Shot in the far north of Sweden, the crew battled the elements to capture the perfect compilation of relaxing, roasting and reading in what can only be described as epitome of stylish menswear. 

Matt Knapp, VP creative, executive creative director at Dollar Shave Club, comments: "During this production, we learned the Swedes are a different breed of human and Magnus is a different breed of director. They made shooting in sub-zero temperatures look easy and delivered a stunning film, perfectly balancing art and comedy. Bra jobbat!"

The spot goes live to coincide with the launch of robloncho.com and the release of the limited edition collection. 

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Category: Beauty & Health , Shaving

Genre: Comedy