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Hobby Film’s Carl Sundemo Takes us Back to Life Before the Internet

Swedish agency ANR launches comedy-filled campaign for ume.net

Hobby Film’s Carl Sundemo Takes us Back to Life Before the Internet

Before streaming services, before tablets and before dating apps life was…well… simply not as good. In his latest film for Swedish internet service ‘Ume.net’ Hobby Film’s Carl Sundemo reminds us just how dull life could be without the internet. 

”The idea is very straight forward so I’m proud that we managed to squeeze in three major turning points within 25 seconds,” explains Sundemo. 

”We were genuinely blessed to have chosen such a talented dog. Comforting the man in the end was completely her choice. I think she picked up the sad vibe in the room."

The film, made with Swedish agency ANR, is a reminder to Swedes that in a rapidly changing world, Ume.net is the future-proof fibre option catering to their modern internet needs. 

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Sound Design: Edward Björner

Sound Production: Stopp


Editor: Love Fagerstedt / Carl Sundemo

Post Production / VFX

Online Artist: Kalle Lundberg

Production Company

Director: Carl Sundemo

Producer: Frida Alexandersson

Production Company: Hobby Film

DOP: Ari Willey

Creative Agency

Art Director: Nayeli Kremb, Oskar Skott

Production Manager: Giustina Guariglia

Category: Consumer Electronics , Mobile Network

Genre: Comedy