H/L Hosts 2024 AMIN Global Conference in San Francisco

Independent creative ad and media agency H/L will host the 2024 AMIN Global Conference, June 23rd-26th, 2024 at The Fairmont in San Francisco. An initiative from AMIN Worldwide, the conference brings together executives from AMIN-member agencies to discuss key issues facing the industry and share knowledge: this year’s focus is the advent of AI technology. With headquarters in the Bay Area - the epicentre of the AI revolution - H/L hosting this year’s AMIN conference was a natural fit. 

AMIN Worldwide is an international alliance of independently owned advertising agencies that work with iconic global, national, and regional brands. AMIN serves as a vibrant hub for member agencies to share industry experience, resources, and insight. This conference is an annual symposium, with this year’s agenda centring on AI, creativity, and leadership. The conference will feature numerous panels and workshops led by prominent voices who are leading the conversation in AI, Futurist and Digital Prophet, David Shing 'Shingy'; managing director of the Ignite AI Community, Jules Costa; chief creative officer of Native Foreign, Nik Kleverov; and San Francisco 49ers president, Al Guido.

As leaders in advertising, H/L is presently exploring the use of AI in its operations and work on behalf of its clients. Internally, H/L has established a think tank to discuss, review, and align its agency policy around the use of AI. Presently, H/L applies AI technology as a toolset for its teams to help clients while being meticulous about not sharing client data outside of internal applications. The IT team at H/L reviews any potential AI technology for security compliance and the ability to have human oversight on output from AI tools. Additionally, H/L’s in-house data engineering team helps evaluate the application of AI tech into its workstreams. 

Trey Curtola, chairman of H/L, says, “The opportunity to host AMIN Worldwide’s conference allowed us to show up on the global stage as a forward-thinking ad agency excited by creative innovation. These are exciting conversations to participate in, and we look forward to hosting such a large gathering of executives and leaders. We all at H/L are intrigued by the possibilities the future holds for technology and how it will inevitably influence creativity, collaboration, and advertising.”

Since 1985, H/L has been fiercely independent and committed to Make Momentum. The company’s strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR. H/L is headquartered in Oakland, California, with people in 22 states and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive - to pioneer new ways to push clients’ businesses forward and serve its communities.