Hilltop Hoods Lends Sound to New South Australian Tourism Campaign with KWP!

Adelaide's favourite hip hop act, Hilltop Hoods, has lent its distinctive sound to a new global tourism campaign promoting South Australia created by KWP! Advertising and Kojo.

The new South Australian Tourism Commission campaign shines the spotlight on the close proximity of a diverse mix of unique tourism experiences located so close to Adelaide.

17 different spots have been produced, capturing highlights from within the Adelaide CBD and out into South Australia's stunning regions, from Kangaroo Island to the Eyre Peninsula, the Adelaide Hills to the Flinders Ranges all set to Hilltop Hoods' track 'Higher'.

VIEW THE SPOTS

Says Leon Bignell, South Australian minister for tourism:  said, "It's very fitting one of the State's much loved musical acts, the Hilltop Hoods, have provided the background music and I would like to thank them for helping us promote SA to the world."

Apart from the musical involvement of Hilltop Hoods, other well-known local personalities to make cameo appearances in the ads include chefs Poh Ling Yeow, Andre Ursini and Lachlan Colwill. The wares of renowned South Australian fashion designers Paolo Sebastian and Tiff Manuell, along with clothing icon RM Williams, also feature in the commercials.

Says Tristan Glover, group account director, KWP!: "The campaign is running globally with spots in international markets designed to get overseas visitors to start their Australian holiday Adelaide.

"National television will expose the best of South Australia to interstate visitors and closer to home, spots will also run in SA to encourage locals to explore their own backyard."