Today, Hillshire Farm brands launched a new creative platform, 'Oh, Hill Yeah' with spots by Leo Burnett to captivate audiences across print, TV, radio, OLV, social, and banners. This is the brand’s first significant creative platform overhaul since 2016.

'Oh Hill Yeah' has all the ingredients for a great sandwich and story – a distinctive campaign that cleverly communicates the brand's quality in a fresh and attention-grabbing way.

“We have significant growth aspirations for Hillshire Farm, and we saw an opportunity to make the brand more distinctive,” said Courtney Ballantini, VP of marketing communications and design at Tyson Foods. “Through this new campaign, we hope to bring Hillshire Farm to life in a way that breaks through to consumers and is relevant to their worlds today.”