senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Hillshire Farm Campaign Has All the Ingredients for a Great Sandwich

28/02/2023
Advertising Agency
Chicago, USA
512
Share
Leo Burnett Chicago spot captures the freshness of a Hillshire Farm sandwich

Today, Hillshire Farm brands launched a new creative platform, 'Oh, Hill Yeah' with spots by Leo Burnett to captivate audiences across print, TV, radio, OLV, social, and banners. This is the brand’s first significant creative platform overhaul since 2016.

'Oh Hill Yeah' has all the ingredients for a great sandwich and story – a distinctive campaign that cleverly communicates the brand's quality in a fresh and attention-grabbing way.

“We have significant growth aspirations for Hillshire Farm, and we saw an opportunity to make the brand more distinctive,” said Courtney Ballantini, VP of marketing communications and design at Tyson Foods. “Through this new campaign, we hope to bring Hillshire Farm to life in a way that breaks through to consumers and is relevant to their worlds today.”

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from Leo Burnett Chicago
Win the Holidays
ALDI
28/10/2024
70
0
90
0
Pretzelface
Snyder’s of Hanover
08/10/2024
35
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0