Flying Fish
Wed, 25 Jan 2023 12:30:03 GMT
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High Five: WTF Brilliance
Gary John, director at Flying Fish, shares five simply bonkers ads that make you think twice
How did they get it signed off!? Surreal, silly, insane and weird. If you were reading these scripts off the page in a pitch, they might seem like a copywriter's cry for help, but while these TVCs defy logic and the ideas are straight up mad, on screen they somehow make complete sense...
Skittles - 'Mother's Day'
Agency: DDB Chicago
Production Co: Central Film North
Director: Rodrigo Garcia Saiz
If you have seen this and happily forgotten about it, then apologies for any PTSD I may have triggered. The 'I miss Dad' line makes up for the nausea induced previously.
Setapp - 'Snake'
Agency: Droga5 London
Production: Biscuit Filmworks
Director: Jeff Low
The casting's ssssspot on, and the restrained visual approach perfect for the silliness of the narrative.
Orkin - 'Vacation'
Agency: The Richards Group
Director: Zach Math
It’s ridiculous, but a nice example of absurd surrealism perfectly co-existing in a straight world. Another great line of dialogue with "We could use the boy..."
Turbotax - 'Closet'
Production: Reset Content
Director: Gary Freedman
It’s so dumb, it’s genius.
Miller Lite - 'Evil Beaver'
Agency: Fallon USA
Production: Partizan
Director: Traktor
This one is insanity on a dirt bike. The client pitch would have been just as gripping, I imagine.
