High Five: WTF Brilliance
How did they get it signed off!? Surreal, silly, insane and weird. If you were reading these scripts off the page in a pitch, they might seem like a copywriter's cry for help, but while these TVCs defy logic and the ideas are straight up mad, on screen they somehow make complete sense...
Skittles - 'Mother's Day'
Agency: DDB Chicago
Production Co: Central Film North
Director: Rodrigo Garcia Saiz
If you have seen this and happily forgotten about it, then apologies for any PTSD I may have triggered. The 'I miss Dad' line makes up for the nausea induced previously.
Setapp - 'Snake'
Agency: Droga5 London
Production: Biscuit Filmworks
Director: Jeff Low
The casting's ssssspot on, and the restrained visual approach perfect for the silliness of the narrative.
Orkin - 'Vacation'
Agency: The Richards Group
Director: Zach Math
It’s ridiculous, but a nice example of absurd surrealism perfectly co-existing in a straight world. Another great line of dialogue with "We could use the boy..."
Turbotax - 'Closet'
Production: Reset Content
Director: Gary Freedman
It’s so dumb, it’s genius.
Miller Lite - 'Evil Beaver'
Agency: Fallon USA
Production: Partizan
Director: Traktor
This one is insanity on a dirt bike. The client pitch would have been just as gripping, I imagine.
