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High Five: Treasures from across APAC

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Simon Astbury, managing director at Juice Shanghai, delves into five projects from across APAC that have caught his attention for a wide range of reasons

High Five: Treasures from across APAC


Here’s a slightly eclectic selection of work that have caught my eye recently. Not all of it is new, but it’s all great, and originated, commissioned or produced in APAC...



Flybuys - 'Give a Flybuys. Take More.'

Agency: CHE Proximity Sydney
Production: Division
Director: Sanjay De Silva
Post: The Editors

A great track and arresting colours combined with imaginative casting and engaging performances combine to make this a really enjoyable watch.



VICE World News - 'Unfiltered History Tour'

Agency: dentsu Webchutney
Production: VICE

A highly provocative and multi-award-winning campaign from VICE to bring attention to a number of disputed items in the British Museum. Being British, I’m proud of my country and it’s heritage, and I'm trying to learn more about the history they don’t teach us at school.



Apple - 'Shot on iPhone: Nian'

Agency: MAL
Production: Iconoclast
Post: The Mill

A charming film for Chinese New Year 2021, beautifully directed by Lulu Wang. All shot on the iPhone, these annual films from Apple are the closest thing China has to the John Lewis Christmas ad.




Greenpeace - 'Wasteminster: A Downing Street Disaster'

Agency: Studio Birthplace
Production: Park Village x Studio Birthplace
Directors: Sil & Jorik
Post: Method and Madness
Sound: Wavefarer Audio

I love the execution, design and CG from my friends at Method and Madness in Singapore in this hard-hitting ad from Greenpeace. It sends a very important message in a clear and graphic way.



Garena - 'Free Fire'

Production: Nexus
Director: Mischa Rozema
Post: Post Panic x Juice 

Chaos erupts when teens from across the globe morph into their in-game avatars and learn how to harness the power (and perfect their dance moves). An action-packed cinematic trailer, part of a disruptive campaign of a mobile battle royale game 'Garena Free Fire', directed by Mischa Rozema. We cooperated on it with The Panics and every single Juice department got involved. 


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High Five, Wed, 27 Jul 2022 11:30:01 GMT