High Five: The Significance of Being Relevant

Nadia Lee Cohen is one of my favourite photographers of today, and this video showcasing her exhibition in LA further cements what an infallible force she is. Cohen for President!

rubberband. wrote this idea in a day, Zara were brave enough to buy it and a week later we were shooting it in Harlem. The thing I would say about this is, it doesn’t matter how brilliant your creative and directors are (and rubberband. are certainly that), good work cannot be made without a brave client. This spot is in celebration of those rare clients that just say: “We trust you.”

I know this is a year old now, but I don’t think it got enough exposure or credit last year. Sunshine Co created a five-part mini-series on behalf of Balmain, that entertained and subtly (and not so subtly) put the wardrobe front and centre. They created a beautiful immersive story-led world framed within the Netflix binge watch arena. Really smart.

I usually find a film pastiche lazy because of the borrowed interest you start with. However, this campaign really made me smile. The new campaign draws inspiration from a series of Kubrick’s best work - scenes we are all so familiar with, now fused with fashion, eclectic and dissonant. Fun AF.