High Five: The Magical Blend of Music and Visual Narrative
In selecting these five impactful commercials, my thought process embarked on a creative journey, akin to curating a vibrant playlist for a captivating road trip. Like the master DJ I am, the intention was to craft a collection that shows how magic happens when we can harmoniously blend the power of hip hop and EDM music with the visual narratives. When I picked these ads, I wanted to create a playlist where music takes the narratives to a whole new level. We're talking fusion, baby! Hip hop and EDM colliding like a tidal wave, driving these commercials to greatness. Each track is like a thread, stitching together the feels, the vibes and the dreams of these ads...
Apple - '1984'
Agency: TBWA\Chiat\Day LA
Production: Fairbanks Films
Director: Ridley Scott
Apple's iconic '1984' ad, directed by Ridley Scott, took the world by storm and utilised an unconventional music choice to revolutionise communication. Imagine the pounding beat of Run-D.M.C.'s 'It's Like That' playing in the background as the protagonist rebels against conformity. The energetic hip hop track, with its assertive lyrics and infectious rhythm, amplifies the ad's message of individuality and liberation, capturing the attention of viewers and forever imprinting itself in advertising history.
Apple AirPods - 'Roll the Dice'
Agency: TBWA\Chiat\Day London
Production: TBWA\Media Arts Lab
This spot showcases the immense power of music in advertising. The carefully selected track becomes a driving force behind the ad's communication, creating a captivating and immersive experience for viewers. First and foremost, the song itself possesses an irresistible groove and infectious energy. Silk Sonic, composed of Bruno Mars and Anderson Paak, masterfully blends elements of funk, soul and R&B in '777'. The smooth vocals, tight instrumentals and vibrant rhythm create an instant connection with listeners. This musical foundation sets the stage for the ad's messaging to unfold.
Nike - 'Unlimited You'
Agency: Wieden+Kennedy
Production: PRETTYBIRD
Director: Daniels
Post: Rock Paper Scissors
Nike's 'Unlimited You' ad campaign features an energetic hip hop track called 'Unlimited Together' by Chance the Rapper. The ad showcases athletes pushing their limits and breaking barriers, with the infectious beats and uplifting lyrics of the hip hop track amplifying the ad's message of perseverance and unity.
Old Spice - 'The Man Your Man Could Smell Like'
Agency: Wieden+Kennedy Portland
Production: MJZ
Director: Tom Kuntz
Old Spice's memorable ad campaign featuring Isaiah Mustafa can be rejuvenated with an infectious hip hop groove. Picture the catchy beats of The Notorious B.I.G.'s 'Hypnotize' weaving through the ad's playful scenarios. The dynamic rhythm and confident swagger of the hip hop track amplify the ad's humour and charm, creating a memorable and engaging experience. The fusion of hip hop and visuals revolutionises the communication, leaving a lasting impression on viewers.
Coca-Cola - 'Hilltop'
Agency: McCann
Production: RadicalMedia
Director: Roberto Malenotti
Coca-Cola's classic 'Hilltop' ad, known for its message of unity and harmony, can be reimagined with an uplifting EDM anthem. Picture the euphoric sounds of Swedish House Mafia's 'Don't You Worry Child' enveloping the diverse group of young people on the hill. The soaring melodies and infectious beats amplify the ad's themes of togetherness and global peace, creating an electrifying atmosphere. The fusion of EDM and visuals adds a contemporary twist, resonating deeply with viewers.
