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High Five: The Ads That the World Needs

High Five

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Ogilvy group creative director, Cristiano Tonnarelli, picks out an eclectic range of work that made people think differently

Ideas are everywhere, but for what reason do the best ones really stand out? Well, criteria is varied, and can be very different. What I believe it can help is to answer whether or not an idea is what the world needed. They are provocative because they make people think differently. They can change behaviours and open the world to a different point of view. They solve problems, add value, or ultimately make people laugh - because there is always a need for a good, clever laugh...

Diesel - 'Francesca'

Agency: Publicis Italy
Production: Division

Director: François Rousselet
Post: The Mill Paris

Success can be different for any individual. I was born and raised in Rome, so this story is very powerful for me, considering all the challenges...and really needed.