High Five: Sources of Inspiration
These films have served as both references and sources of inspiration for us over the years, and we believe they are among the best we have seen in the world of advertising. Each film showcases the perfect fusion of creativity and execution, resulting in an unparalleled level of filmmaking. We continue to be thrilled and motivated by these works of art...
Lurpak - 'Adventure Awaits'
Agency: Wieden+Kennedy London
Production: Blink London
Director: Dougal Wilson
This ad takes something mundane (cooking a meal at home) and turns it into science-fiction. The visual extravagances raised the bar on food photography forever. It’s inspired a million copycats, but nothing has really come close.
Apple Homepod - 'Welcome Home'
Agency: TBWA\ Media Arts Lab Los Angeles
Production: MJZ
Director: Spike Jonze
Post: Framestore
Editorial: Final Cut London
Sound: Mit Out Sound
Editorial: Final Cut London
Sound: Mit Out Sound
You can always count on Spike Jonze to make you feel inspired and envious at the same time. The mix of storytelling and visual innovation keeps you engaged, wondering how they pulled it off. FKA Twigs should have won an acting prize.
Guinness - 'Surfer'
Agency: AMV BBDO
Production: Academy London
Director: Jonathan Glazer
Post: The Computer Film Company
Sound: Soundtree x Wave Studios
Post: The Computer Film Company
Sound: Soundtree x Wave Studios
Is this the greatest visual ad ever made? We know that this is probably referenced too often, but it’s too good to not include. Advertising as fine art.
Jim Beam - 'Parallels'
Agency: StrawberryFrog LA
Production: MJZ
Director: Dante Ariola
Both thought-provoking and captivating. We’ve listened to this voiceover, over and over and over again. We still haven’t been able to unlock the mysteries of why this ad works so well, but we might need to cast Willem Dafoe in a future campaign.
Wrangler - 'Whatever You Ride'
Agency: AMV BBDO
Production: Academy London
Director: Jonathan Glazer
An all-timer for boundary-pushing, visually adventurous advertising. It speaks to everything you want out of your denim - a companion on all your adventures. Glazer made Wrangler instantly cool again, and what a music choice!
