With a recent abundance of great local work to choose from, chief creative officer at GGH MullenLowe, Marielle Wilsdorf, delves into five special projects from Germany that she wants to share
This time's selection shows that there’s no reason for Germany to hide. From product features shown in an entertaining way, to topics that might be hard to understand made accessible, to insights that are so strong - not only locally but worldwide - here’s my High Five to five incredibly good pieces of work...
Bitpanda - 'To the Moon'
Production: Anorak Berlin
Post: Company 3 x The Assembly Rooms
Illustrations: Victor Beuren x the WENU Crew x Dave Arcade
Music: Ko Musik x Factory
Translation of OOH:
"Hold on tight! The future of investing is here. Bitcoin, ethereum and more - already from €1"
What I really like about this is that such a complex topic is told in a humorous and cinematic way. The subject is understandable for everybody (even me) and takes out the exclusiveness, and most importantly, the boringness, as it’s quite entertaining. It shows that product features and creativity is not a contradiction. Not only is the film a masterpiece, but also the OOH campaign that will be placed on buildings, CLPs and DOOH all over Europe, starting with Germany. They subsequently worked together with three well-known international artists, and the illustrations are playful and nice to look at as well.
Samsung Galaxy - 'The Spider and the Window'
Agency: Leo Burnett Germany
Production: Zauberberg Productions
Post: The Mill
A love affair that couldn’t be more unusual. A lovely designed and animated spider (and I never thought I would ever call a spider adorable) falls in love with the Samsung Galaxy S22 as she catches sight of an advertising poster out of the terrarium window. The camera lenses of the smartphone look exactly like the little spider’s eyes. 'Love knows no boundaries' is the message of the film, which should show us all that love can overcome every obstacle. Such a nice piece of work as you feel for the little creature and its rollercoaster of emotions.
Mercedes-Benz - 'Pudding'
Agency x Production: Film Advertising School (Filmakademie Baden-Württemberg)
Director: Christian Schilling
Post: Recom Film x Zornshot x Boris Katrev x ACHT Hamburg
Music: Alexander Wolf David x Robin Harff x Floyd Fürstenau/Hyve
My third choice is not from an agency, it’s from a film advertising school, and it needs to be honoured as it’s hilarious. It’s about pudding, pudding - and yeah - pudding! A pudding delivery man enters the jelly-store to pick up the fresh load of jelly, but then everything starts to wobble until...you just need to watch it! Again, such a great idea and execution for a product feature.
Penny - 'The Wish'
Agency: Serviceplan Group
Music: Supreme Music GmbH
I think this work is going to get crazy on this year’s award shows - and rightly so. It took the most powerful insight out of the pandemic and addressed teenagers who have had to and still have to do without so much that other generations took for granted. For example, going to concerts, weekend parties and much more. Nothing is the way it was. And that's why the mother wishes all this back for her son. You could of course ask yourself: ‘What does it have to do with a supermarket chain?’. But Penny was giving away 5,000 intense experiences to give young people back at least a little of what they have missed out for so long. I love this film and how it’s executed.
WWF - 'NFA: Non-Fungible Animals'
Agency: Publicis Group Germany
Artists: Lea Fricke x Freehand Profit x Eric Peters x Rocket & Wink x Andres Ribon x Romulo Kuranyi x Anna Rupprecht x Bosslogic x Vinzent Britz x Etienne Kiefer
My last choice is of the category: 'Damn, I wish that was my idea!' NFTs are a popular topic right now and I think every agency would be lying if they said they had never thought of an idea around that topic. This one is just genius, and even more importantly, relevant. The WWF Non-Fungible Animals NFAs are a highly limited number of exclusive crypto artworks for ten endangered animals. The number of artworks corresponds exactly to the number of animals that still exist, and with the sale of the artworks, WWF raises money to preserve the species. There's nothing more to say besides hats off!