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High Five: Louis Venezia

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The CEO and chief creative officer at Pilot Content reflects on an eclectic array of works that have stayed with him

High Five: Louis Venezia

I’ve chosen spots that, above all, entertained me. I find their strategy and brand value compelling as well, but mostly they just put a smile on my face...



Burberry - 'Festive'

Production: Riff Raff Films
Directors: Megaforce

I’ve been to the ballet (mainly because I had to go for one reason or another). It’s not that I don’t like dance. I do. It’s just stuffy. But this...this dance isn’t stuffy at all. This is one of the best expressions of glee and freedom I’ve ever seen, and I wish every ballet program included a little bit of this.



IKEA - 'Unwind Your Mind'

Agency: Mother London
Production: Iconoclast UK
Director: Alaska
Sound: 750mph

I love the scale and scope of this spot especially against the DIY, nuts and bolts identity of IKEA. It’s a quick journey, but it’s one that frees you of IKEA’s literal products and gets you thinking way more about the utility and value in an abstract way.



FOX Sports - 'FIFA World Cup: 'Tis the Season'

Production: Hungry Man
Director: Wayne McClammy

This campaign started off small with a great bit about Santa (Jon Hamm) relaxing on his vacation and being interrupted by the news that the World Cup had moved to the holidays. It kept this message front and centre through the campaign and added to the narrative in every spot, finally (so far) making it all about a US win.



Nike - '50th Anniversary: Seen It All'

​​Agency: Wieden + Kennedy Portland
Director: Spike Lee

The compilation aspect of this spot is what drew me in. The idea that Nike owns a half century of sports’ biggest moments feels very on brand to me. Spike starring in it doesn’t hurt either.



Subaru - 'Long Lonely Road'

Agency: Carmichael Lynch Minneapolis
Director: Lance Acord

What can I say? I’m a sucker for dog content. But, seriously, Subaru not only touches human emotions on the regular, they’re here for our connections to canines, too. The notion of underdogs, though, is what’s most appealing about this campaign and what it says about all of us who can empathise not just with dogs, but what it feels like to be an underdog.

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Pilot Content, Wed, 02 Nov 2022 12:30:05 GMT