We are Nanna Gjerstrup and Pernille Reichstein, creatives from Hjaltelin Stahl, part of Accenture Interactive in Denmark. We’ve picked out the greatest work from Denmark over the past three months that showcases work with a broad variety of insightful and curious ideas. It’s no secret (at least not in the advertisement industry) that you can come a long way with a genuine insight. These five cases communicate insightfully and play creatively with the use of media. They take advertising to a more surprising, relevant and fun level.
Christian Skjøtt - 'The-End-Of-The-World-Credit'
Agency: Nord DDB
Imagine getting a billboard on Times Square. That’s probably every creative’s dream – and if it’s for the greater good – even better. Christian Skjøtt enrolled in the danish talent competition for 'Our Sustainable Future' and won. In a very simple and clever way, he used the format where you normally credit someone for the good work they have done. But this time, Christian Skjøtt made a very dramatic and powerful 'The-End-Of-The-World-Credit' by giving kudos to all the most powerful leaders of the world.
Earth Definition - 'The New Standard in Streaming'
Agency: Hjaltelin Stahl, part of Accenture Interactive
Animation: Mighty Nice Sydney
Music: JSM Music New York
'Earth Definition' shines a light on carbon emissions caused by our digital footprint. Everyone wants to save the world at some point. And apparently, you are a step closer when streaming your favourite YouTuber or watching Netflix on your mobile – in standard definition. 'Earth Definition' is a simple hack, that saves the planet from carbon emissions simply by switching to standard definition, or earth definition. You won't see the difference. Now we can feel good about binging three seasons in a row on a Sunday afternoon. Also, nicely animated work by Simon Robson and Mighty Nice Sydney and music track by JSM Music New York.
Pleasant - 'Promote Your Local'
Agency: Uncle Grey
In a time where we were all forced to close during the lockdown, Hans Augustenborg found a clever way to promote locals by launching a clothing collection promoting business there were struggling during the pandemic. Wearing a t-shirt meant becoming a walking billboard for local businesses in the area. The collection was open-sourced, which means that designers from anywhere in the world were able to submit designs for their local businesses.
Tivoli - 'Take the Bus to the Funniest Garden in Town'
Just when you thought the number of creative advertisement solutions on buses must have been achieved, &Co pulls another surprise out of their sleeve. And this time it’s for Tivoli. In this ad, they want to remind people in Copenhagen how boring everyday life quickly can turn into joy and happiness.
The Danish Health Authority - 'Have You Been Home a Little Too Long? Have Patience. A Little More.'
How can you communicate to a whole country about Covid-19 while everyone is sick and tired of it? Advice made a humour-led campaign about small insights everyone could relate to during the pandemic. A campaign about a serious agenda, for an instance, put a smile on our faces and sparked a little piece of hope into our homes. A very good example that education doesn’t have to be boring.