Wed, 19 Apr 2023 11:30:02 GMT
Over the last year or so, AI has been the talk of the town. So, in keeping with that trend, I have decided to compile my five favourite spots from the last six months, which were chosen with the letters ‘A’ and ‘I’ in mind. However, it’s not all as it first seems. For me, the most important ‘AI’ is not Artificial Intelligence...it’s Authentic Insight. So, this selection is not a compilation of artificially-generated art from databases and algorithms that are taking over the industry - quite the contrary. This High Five involves five pieces of work that were made with strong insights in order to impact people and to create a high level of sharing on social platforms and make brands memorable...
Agency: Leo Burnett UK
The ad was banned so you can only find the content from people who shared it on social media and blogs etc. A new cereal brand dropped a campaign with lots of asterisks. This may even be an insight people have already thought of before but for me, Surreal makes it happen better. More social content style, not the same advertising style. You may like it or you may dislike it, but at the end of the day, it’s a piece of work that doesn’t feel unnoticed. A small brand that needs attention with a tiny budget - what could they have done? A manifesto? No, they decided to give something worth sharing to people, and to give some work to lawyers.
Agency: TBWA\Media Arts Lab Los Angeles
It's not as recent as the other ones, but I've picked it because it captures more than my attention. It captures my heart every time I play this video, and I've already watched it till the end several times. I have a 17-year-old daughter and every time this video has hit my heart, I feel how relevant and strong the insights from Dove's 'Self-Esteem Project' are. It’s a project that brings real help and sparks very necessary discussions. It contextualises every subject and raises awareness, keeping Dove running at the speed of culture and keeping the brand memorable and relevant.
Agency: Uncommon Creative Studio