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High Five: Brave German Gems



Jo Marie Farwick, founder and master of disaster at Hamburg-based creative collective ÜBERGROUND and creative director Tobias Holland, shares five groundbreaking projects from 2022 that disrupted communicational monotony

High Five: Brave German Gems

Guten Tag from Hamburg! I am happy and proud to share some daily business buzz from my fantastic German colleagues. This is what happens when brave people work for brave clients - and no-one needs award-ideas anymore! One love...

Berlin Transport Agency (BVG) - 'Diversity Seat Pattern'

Agency: Jung von Matt SAGA

Seat covers in German local transport are among the ugliest manifestations of design in public space. It's really ghastly. How nice it was to make something so beautiful and inclusive out of something so repulsive. One big love!

UPS - 'Be Unstoppable Driving Gallery'

Agency: GGH MullenLowe

UPS shows its commitment to women small business owners - and looks great doing it. With a mobile art exhibition on the bodies of the iconic UPS trucks.

Idealo - 'The Price is Wow'

Agency: Grey

Everything is so low in this campaign for the largest price comparison portal in Germany. Except for a nice cast and a really cool beat with mega catchy tune potentialo-lo-lo-lo...

Hornbach - 'Missing Letters'

Agency: Heimat

Hornbach surpasses itself again by creating the fake trend of stealing the giant letters emplazonig above every Hornbach store, in order to use them for other purposes. What a hoax. What great fun - a bummer. As always.

Eduscho's Brand Relaunch

Agency: Überground GmbH

A brand that has stood for the golden-coffee-dream-world of fine old ladies for decades has radically reinvented itself and surprised the whole of Germany. Colourful, easy, fast, bold, humorous, social...a brand relaunch as it should be.

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Team Überground, Wed, 28 Sep 2022 11:30:02 GMT