Wonder Bettin, music producer at DaHouse Berlin, discusses a wide range of sound successes in work from around the world
Here are some recent music video highlights selected either from advertising, artists I like, or even a crossover of the two worlds - which has been the case with many recent successful projects. I hope you enjoy...
Jovem Dionísio - 'Acorda Pedrinho'
Production: Asteroide Filmes
Director: Beba (Bernardo Pasquali and Guilherme Biglia)
Post: Bruxos Do VFX
Sound: Carbono Sound Lab
Wake up little Pedro! This Brazilian upcoming band's nine-minute short film / music video became a huge hit nationwide, and also in other Portuguese-speaking countries. Brilliant work from Asteroide Filmes and the band!
Channel 4 - 'Super Human'
Production: Serial Pictures x Somesuch
Director: Bradford Young, ASC
Post: Time Based Arts Editorial: Final Cut
Music: Leland Music
Sound: Factory Studios
This year’s Cannes Gran Prix winner 'Super Human' nails it to advertise the last Paralympic Games in Tokyo. Bold approach, fun tone, strong message - and a super catchy song. A big shout out for this project.
IPG Health Company - 'Lil Sugar: Master of Disguise'
Agency: Area 23
Production: Zombie Studios x Asteroide Filmes
Sound: Canja Audio Culture
Super fun and important work from Area 23. In addition to a very robust campaign, they composed a hip-hop song to raise awareness against the overuse of sugar, and even featured Darryl McDaniels from Run-DMC on the vocals. What a feat! They won a well-deserved Grand Prix for good at the last Cannes LIONS Festival.
Jota.pê feat. Lucas Mayer & Bananeira Brass Band - 'Zero'
Production: Violeta Filmes
Sound: Dorsal Musik
Jotapê is an upcoming Brazilian artist that we are very fond of here in the studio. In this music video, he shows us his soulful interpretation of Liniker’s song 'Zero'. Lucas Mayer and Bananeira Brass Band join him in the piece.
WAVE - 'Every Single Move'
Agency: Innocean Berlin
Production: Mutter & Vater
Sound: DaHouse Audio
Last but not least, a piece we are proud for having done. WAVE is an artist in the metaverse, and we have collaborated with him in the development of this track for Kia using the Kia instrument - a synthesiser also developed exclusively for the car brand by DaHouse and the sound engineer, Arthur Joly. The result is this alternative pop track with this beautiful music video produced by Mutter & Vater.