Hidden Valley Ranch Launches Pop-up 'Dive Bar' Before the Big Game

Over one billion Buffalo wings are expected to be consumed during the Big Game. And in Buffalo, NY, where the Buffalo wing was created, there have been very specific guidelines about wing consumption. Namely, the 'blue cheese is king' mentality. But this year, Hidden Valley Ranch is extending a sauced-up olive branch and is diving into opposing team territory to celebrate the Buffalo wing together with football superfans and any Buffalonians who simply love wings.

During the week where the most wings are consumed, Hidden Valley Ranch and FCB Chicago are inviting the amazing fans of Buffalo to break the rules (plus a few tables) and enjoy free wings (with Hidden Valley Ranch, of course) at the Hidden Valley Ranch Dive Bar - the world’s first dive bar where blue-cheese-loving Buffalo is going to fall (literally) for Hidden Valley Ranch.

Former all-pro running back and Buffalo football legend, Fred Jackson, will host the event tomorrow, February 4th, from 12pm – 3pm at Southern Tier Brewing Company, 7 Scott Street, Buffalo, NY 14203. There is no age restriction to enter the event, but attendees must be 18 to participate in the dive.

To encourage wing fans to give the Hidden Valley Ranch pairing a try and to further support those in the greater New York area, the brand is making a donation to FeedMore, the food bank of Western New York.