HERO Sydney Taps Lu Vardy For Executive Planning Director

With almost three decades of brand experience across a diverse range of agency and client side strategic roles, Lu brings an industry leading skillset to HERO’s national client portfolio, supporting across its three offices in Melbourne, Sydney and Brisbane.

Souad Saied, managing director of HERO Sydney said “Lu’s remarkable ability to navigate complex business landscapes make her a true business partner to our clients. She excels in solving holistic business and marketing challenges, ensuring our strategies are not only effective but transformative. Lu's collaborative approach will elevate our capabilities, powering creativity and delivering on our integrated promise.”

Bringing a wealth of diverse experience from the likes of GPYR, Dig, BMF, and client side roles, Lu has driven strategy for market leading brands such as PlayStation, Voyages Tourism, Revlon, Berlei, Deakin University, Australian Pork, Audible, Virgin Mobile and TfNSW. Counting working on Al Gore’s Climate Reality Project and the UN amongst an impressive list of career highlights, Lu's experience is deeply rooted in large scale behaviour change campaigns.

“The unmissable creative energy, and an agency-wide commitment to creative excellence is why I joined HERO. There is no shortage of opportunities to deliver impactful and insightful strategies for our clients that ‘turn their brands into Heroes’, a vision the whole team is behind.”

Lu joins HERO after a run of key new business and award wins, which saw HERO rank top Australian agency at this year’s New York Festivals, amongst other recent accolades.