Here's How Your Name Can Save Lives

Instead of a monetary contribution for Giving Tuesday, consider this instead — donate your name, and you will save multiple lives. Donate Life America and Leo Burnett Chicago bring to life an often abstract concept with a deeply personalised campaign, 'Your Name Saves.'  Visit YourNameSaves.org to learn more.

One person can save up to eight lives through organ donation, restore sight to two people through cornea donation, and heal up to 75 people through tissue donation. Yet, despite the fact that 95 percent of Americans support organ donation, only 53 percent are registered. There are 120,000 Americans currently on the waiting list. Donate Life is hoping to increase registration with the convenience of signing up online, instead of the rare occasion you’re at your local DMV.

This integrated campaign highlights the names hidden within one individual name, turning the metaphor into a reality. For example, if you key in “Elizabeth Williams” on the website, it generates the names “Eli,” “Li,” “Liz,” “Eliza,” “Abe,” “Beth,” “Will,” “Lia,” “Liam,” and “William.” If you connect to your Facebook account, the website will highlight your friends’ names that are within your own, illustrating how you could potentially save those near and dear to you in the future.