Here Are All the Winners of ADFEST 2019
As the 22nd ADFEST drew to a close on the eve of Saturday, 23rd March 2019, the final tally of delegates through the doors was 1,120 delegates from 63 cities and 34 countries worldwide. A great number of Lotus awards were presented in a variety of categories, ranging from Audio to Design to Interactive. Check out a summary of all the awards below.
AUDIO LOTUS
There were 45 entries in the Audio Lotus category (formerly called the Radio Lotus category) with 1 Bronze, 1 Silver and 2 Golds awarded, but no Grande Lotus. One Gold Lotus award was presented to McCann Worldgroup Philippines, Manila for Fully Booked ‘Fully Booked Lives – Ed’.
Another Gold was presented to BWM Dentsu, Sydney for The ALS Association, ‘Project Revoice’.
BRAND ENTERTAINMENT LOTUS
From a total of 141 entries, there were 11 Bronze, 3 Silver, 3 Gold plus 1 Grande Lotus awards. The Grande Lotus for Branded Entertainment was awarded to GREYnJ United, Bangkok for K PLUS ‘Friendshit’, which also won 1 Gold.
The two other Gold awards were awarded to:
Publicis Singapore for Vicks India ‘One in a Million’
J. Walter Thompson, Bangkok for Sunsilk ‘Hair Talk’
BRAND EXPERIENCE AND ENGAGEMENT LOTUS
The Brand Experience & Engagement Lotus was formerly called the Promo Lotus category. From 230 entries, there were 6 Bronze, 9 Silver, 5 Gold and 1 Grande Lotus awards. The Grande Lotus was awarded to Dentsu Inc., Tokyo for Chicken Ramen ‘Akuma No Kimura (Demonically Spicy Ramen)’.
The Gold award winners were:
Dentsu Inc., Tokyo for SOH ‘Play with your food’
TBWA\Hakuhodo Inc., Tokyo for AIG Japan Holdings, ‘Pride Jersey’
BBDO Bangkok for Mercedes - Benz Vans ‘The Universal Language of Pain’
Hakuhodo Kettle Inc., Tokyo for Y!Mobile ‘720 Hours of Youth’
Hakuhodo Kettle Inc., Tokyo for Takasaki City ‘Red Restaurants List’
DESIGN LOTUS
From a total of 241 entries to the Design Lotus category, there were 12 Bronze, 10 Silver, 6 Gold and 1 Grande Lotus awards. The Grande Design Lotus was awarded to Innocean Worldwide, Seoul for Hyundai Motor Company ‘2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion’.
Six Gold awards in Design were awarded to:
TBWA \ Hakuhodo Inc., Tokyo for AIG Japan Holdings ‘Pride Jersey’
TBWA\India, Mumbai for Neurogen Brain and Spine Institute ‘Blink to Speak’
Dentsu Inc., Tokyo for Kanazawa High School Sumo Wrestling Tournament ‘72 Posters for School Teams participating in the High School Sumo Tournament – Project to increase Sumo Wrestlers’
Dentsu Inc., Tokyo / Que Corporation for Ofurobu ‘Find a new face of ‘Ofuro’
The Brand Agency, Perth for Foodbank WA ‘Hungry Puffs’
TBWA\Santiago Mangada Puno, Manila for Pacific Paint (Boysen) Philippines Inc. ‘This is a Tree’
DIRECT LOTUS
There were 187 entries to the Direct Lotus category with 4 Bronze, 3 Silver, 8 Gold and 1 Grande Lotus trophies awarded. The Grande Lotus for Direct was awarded to CHE Proximity, Melbourne for Carsales.com.au ‘AutoAds’, which also won two Gold Lotuses.
The remaining Gold winners for Direct were:
Hakuhodo Kettle Inc., Tokyo for Takasaki City ‘Red Restaurants List’, which won two Golds
The Brand Agency, Perth for Foodbank WA ‘Hungry Puffs’
Cheil Worldwide, Seoul for Firevase ‘Firevase’
CHE Proximity, Melbourne for Cochlear ‘Hearprint’
BWM Dentsu, Sydney for The ALS Association ‘Project Revoice’
eCOMMERCE LOTUS
ADFEST introduced a new eCommerce Lotus category this year, recognizing the rise of retail innovators and brand campaigns. From 18 entries, there were 2 Bronze and 3 Silver Lotuses awarded. The Silver awards were given to:
Hakuhodo Inc., Tokyo for Vegi - Bus ‘Vegi - Bus’
AKQA Shanghai for Nike ‘Never Done Shop’
TenCent, Hong Kong for TenCent ‘We Remit’
EFFECTIVE LOTUS
There were 63 entries to this category with 3 Bronze, 1 Silver and 1 Gold trophies awarded, but no Grande. The Sour Bangkok won Gold for GMM Grammy ‘Girl From Nowhere’.
FABULOUS FIVE
ADFEST’s ‘Fabulous Five’ program is one of the world’s most respected platforms for kick - starting the careers of commercial directors. Five directors with less than two years’ experience were invited to direct 5-minute short films inspired by the theme of ADFEST 2019, “TMRRW.TDAY”. Congratulations to Mai Murata, Assistant Director from Dentsu Creative X Inc., Tokyo who was awarded a Commendation for her short film, “My Jellyfish”.
FILM CRAFT LOTUS
From 315 entries, there were 11 Bronze, 7 Silver, 6 Gold and 1 Grande Lotus awards. The Grande Lotus was awarded to Shiseido Co. Ltd., Tokyo for Brand Shiseido ‘The Party Bus’, directed by Towerfilm Tokyo, which also won 1 Gold Lotus.
The remaining Gold winners were:
GREYnJ United, Bangkok for K Plus ‘Friendshit’, which won four Gold Lotuses
The Monkeys, Melbourne and Level Two Music, Melbourne for Holden ‘Not to be Outdone’
FILM LOTUS
From 310 entries, there were 9 Bronze, 4 Silver and 3 Gold awards, but no Grande Lotus winner in this category. The three Gold Lotus trophies were awarded to:
GREYnJ United, Bangkok for K Plus ‘Friendshit’
TBWA\Santiago Mangada Puno, Manila for Bahay Tuluyan Philippines (Shelter House) ‘Disgusting Stories’
Leo Burnett Malaysia, Kuala Lumpur for Voice of the Children ‘Speak up’
INNOVA LOTUS
This year’s INNOVA finalists presented their work live to an audience of ADFEST delegates, and were questioned on - stage by our panel of eight Jury Presidents. There were 40 entries to the INNOVA Lotus category with 4 INNOVA Lotus winners and 3 finalists. The winners were:
Grey Malaysia, Kuala Lumpur for Tesco Malaysia ‘Unforgettable Bag’
BWM Dentsu, Sydney for The ALS Association ‘Project Revoice’
Leo Burnett Colombo / Leo Burnett Toronto for JAT Paints ‘Petal Paint’
FP7 McCann Dubai for Babyshop ‘Al Umobuwah: Putting ‘Mum’ into ‘Parenthood’
INTEGRATED LOTUS
From 16 entries, there were 2 Bronze and 1 Silver Lotuses awarded, but no Grande in this category. The standout idea in the Integrated category was created by Leo Burnett, Melbourne for Goulburn Valley ‘Goulburn Valley Food Tours’, which won Silver .
INTERACTIVE LOTUS
This year, there were 96 entries in the Interactive Lotus category with 6 Bronze, 4 Silver and 2 Gold awards. There was no Grande awarded. Two Gold Lotuses in Interactive were awarded to:
Dentsu Inc., Tokyo for Gatsby Perfect Skin Lotion ‘The Kawaii Tweak Hazard Song’
BWM Dentsu, Sydney for The AIS Association ‘Project Revoice’
LOTUS ROOTS WINNERS
The Lotus Roots category represents the heart of ADFEST and is inspired by work that draws on the different histories and cultures of the countries and people of Asia Pacific and MENA regions. The category recognizes and encourages great ideas inspired by the diversity of cultures represented at ADFEST every year. From 146 entries, there was 1 Grande Lotus Roots winner: FP7 McCann Dubai for Babyshop ‘Al Umobuwah: Putting ‘Mum’ into ‘Parenthood’.
This year's six winners were:
Colenso BBDO, Auckland for Spark New Zealand ‘Kupu’
Hakuhodo Kettle Inc., Tokyo for Takasaki City ‘Red Restaurants List’
Dentsu Inc., Tokyo for Kobe Newspaper ‘Since 1995’
Leo Burnett Colombo / Leo Burnett Toronto for JAT Paints ‘Petal Paint’
R/GA Tokyo / Shiseido Co. Ltd., Tokyo for Shiseido ‘My Crayon Project’
Rabbit Digital Group Company Limited, Bangkok for Siam Commercial Bank ‘Mae-ma-nee Money Solution’
MEDIA LOTUS
From 178 entries, there were 14 Bronze, 8 Silver and 3 Gold Lotus awards, but no Grande Lotus was awarded. The Gold awards were given to:
BWM Dentsu, Sydney for The ALS Association, ‘Project Revoice’
The Brand Agency, Perth for Foodbank WA ‘Hungry Puffs’
CHE Proximity, Melbourne for Carsales.com.au ‘AutoAds’
MOBILE LOTUS
Mobile Lotus received 65 entries with 3 Bronze, 5 Silver and 1 Gold Lotus awards. There was no Grande awarded. Hakuhodo Inc., Tokyo won Gold for Panasonic Hearing Instruments ‘Bird Hearing Test’.
NEW DIRECTOR LOTUS
From 18 entries, there were 2 Bronze and 1 Gold awards, but no Grande Lotus in this category. The Gold Lotus was awarded to Linkfilms, Shanghai for WABC ‘The Role’.
OUTDOOR LOTUS
Outdoor Lotus received 211 entries, with 6 Bronze, 5 Silver, 4 Gold and 1 Grande Lotuses awarded. The Grande Lotus for Outdoor was awarded to J. Walter Thompson, Bangkok for Netflix ‘Narcos The Censor’s Cut’.
This year's Gold Outdoor winners are:
Wieden+Kennedy, Shanghai for Nike China, ‘Nike React Stunt’
Innored, Seoul for The North Face ‘Super Air Down Drone Attack’
Ogilvy Hong Kong for KFC Hong Kong ‘Hot & Spicy Campaign’
TBWA\Thailand, Bangkok for McDonald’s ‘The All Nighters Campaign’
PRESS LOTUS
From 82 entries, there were 4 Bronze, 1 Silver, 1 Gold and 1 Grande Lotus trophies awarded. The Grande Lotus for Press was awarded to Ogilvy Hong Kong for the KFC Hong Kong ‘Hot & Spicy’ campaign.
One Gold trophy was also awarded to TBWA\Thailand, Bangkok for McDonald’s ‘The All Nighters’ campaign.
PRINT CRAFT LOTUS
There were 137 entries to the Print Craft Lotus category and 4 Bronze, 7 Silver, 4 Gold and 1 Grande Lotus awards. The Grande Lotus for Print Craft was awarded to Ogilvy Hong Kong for KFC Hong Kong ‘Hot & Spicy campaign’. Gold awards for Print Craft were also awarded to:
Ogilvy Hong Kong for KFC Hong Kong ‘Dragster’
Ogilvy Hong Kong for KFC Hong Kong ‘Hot & Spicy Campaign’
Illusion Co., Ltd., Bangkok and Ogilvy Group Thailand, Bangkok for Freeland ‘Kill one, Kill all’
Cheil Worldwide, Hong Kong for JBL (ITECT Ltd) ‘Block out the Chaos Campaign’
YOUNG LOTUS
Young Lotus Workshop
Holly Burgess, copywriter and Lucy Logan, art director at Leo Burnett Melbourne, are the winners of this year’s Young Lotus Workshop. Their trophy was presented to them during the Lotus Awards Presentation on Saturday, 23rd March – the final day of ADFEST 2019.
Young Lotus Popular Vote
The Young Lotus Popular Vote was won by Asuka Kobayashi and Mariko Kondo (art director and strategist, Beacon Communications K.K.) from Tokyo.
SPECIAL AWARDS
Congratulations to this year’s Special Award winners:
Dentsu Inc. was elected Agency of the Year 2019
CJ WORX, Bangkok won Independent Agency of the Year
DENTSU was named Network of the Year
Digital Agency of the Year was awarded to BWM Dentsu, Sydney
Production Company of the Year was awarded to Hub Ho Hin Bangkok / Shots Post Production Bangkok
Media Agency of the Year was awarded to InHype, Dubai
Advertiser of the Year was presented to The ALS Association
LOTUS GRANDE FOR HUMANITY
The Lotus Grande for Humanity recognizes creative excellence in the Public Services & Cause Appeals categories. Gold Lotus winners in other Lotus categories are eligible to win the Lotus Grande for Humanity. This year’s winner is BWM Dentsu, Sydney for The ALS Association ‘Project REVOICE ’ – the world’s first voice changing program for people with ALS. Project REVOICE uses a deep learning algorithm to analyze the DNA of a person’s voice and create a complete digital voice clone.
LOTUS LEGEND
One of Thailand’s most influential creatives, Jureeporn Thaidumrong, has been named the 2019 Lotus Legend at ADFEST 2019. Thaidumrong – or ‘Judee’, as she is affectionately known – is GREYnJ UNITED’s chief creative officer. In a career spanning 30 years, she has consistently ranked among the world’s most - awarded creatives.
