Henry de Czar's Van Baelen for Nissan

TBWA\G1 and Nissan Europe launched a pan-European campaign called “Urban Thrill Rides", introducing the new special edition Nissan JUKE n-tec. “Urban Thrill Rides” program reinvents daily urban journeys into a new extreme sports experience, while targeting a younger male audience. 

 

The film “Chase the Pin” directed by Lieven Van Baelen, sees the JUKE carrying out wakeboard and snowboard style moves, as the vehicle moves through the city. The commercial highlights Nissan’s latest innovation, Google™ Send-to-Car that allows the driver to send Google Maps information to your car remotely.  

 

 

Credits

 

Project :  NISSAN Juke “Chase the Pin”

 

Agencies: TBWA\G1, TBWA London, \Else, TBWA Paris

Creative director:  Alasdhair MacGregor-Hastie / Rudi Anggono

Creative team: Alban Gallée & Matthieu Darrasse

Clients: Gareth Dunsmore, Arnaud Charpentier, Elena Karpenko

Account Management: Ewan Veitch, Celina Eude

 

Head of TV production:  Maxime Boiron

TV producer :  Blaise Izard

 

Production:   Henry de Czar

Director:  Lieven Van Baelen

Executive Producer :  Jean Ozannat

Post Production:  Digital District