Hendrick’s Journey Towards Cucumber Discovery in Cucumber Chronicles Film

Hendrick’s continues its thirst-quenching global summer campaign, Refreshing Encounters, by revealing to the world its expedition to uncover the world’s rarest, most unique cucumbers - a crusade which has taken the brand on a curious journey of discovery. So absurd, it had to be documented. 

Enlisting the help of multi award-winning film production studio, Compulsory, the exceptionally talented emerging film director, Harry Deadman and photographer, Blackksocks (Amir Hossain), turned their creative storytelling into a bold, refreshing and vividly rich twist on the peculiar curiosity and undeniable cucumber obsession that the Hendrick’s brand has. 

Hendrick’s has embarked on an unusual mission to forage for the world’s most peculiar cucumber seeds. Gathering a small handful of these precious varietals, Hendrick’s Master Distiller, Ms Lesley Gracie, has cultivated her crop at the Hendrick’s Gin Palace, lying within the tiny seaside village of Girvan in Ayrshire, south-west Scotland. Armed with an unwavering hope and a passionate spirit, Ms Lesley Gracie sat back and waited to find out whether these wondrous cucumbers would grow. 

“It was so much fun telling this beautifully absurd story of the long-standing Hendrick’s cucumber obsession. As soon as I saw that Hendrick’s wanted to tell a story based solely around cucumbers, I was completely sold. I love to create bold, colourful films that highlight something unexpected or unusual, so this felt right at home! I’m used to having to dial ideas back, so it was really exciting and refreshing to have feedback saying ‘go further!’” Harry Deadman, Cucumber Chronicles Part 1: The Crusade film director. 

“It was such a pleasure to go behind the scenes of such an iconic brand - the Hendrick’s Gin Palace is a place that feels like it exists in a dream in the clouds! A real honour to continue telling the Hendrick’s story with my own voice and through my own lens.” Blackksocks (Amir Hossain), Cucumber Chronicles Part 1: The Crusade photographer.

Cucumber Chronicles Part One: The Crusade Storyline

The film kickstarts with Alex Green of GIRVAN-4-ALL, reporting live from the Hendrick’s Gin Palace as the news unfolds of Hendrick’s scientific fascination and mysterious undertaking with cucumbers. The viewer then follows the news reporter through to the greenhouse, where we learn of the brand’s mission to grow the world’s most rare and unique cucumber plants. 

Shortly after, Hendrick’s Master Distiller, Ms Lesley Gracie, joins the live report, enlightening us with each and every refreshingly curious cucumber seed fact, from the Cucumis Sativus to the Cucumis Metuliferus. It quickly becomes clear that cucumbers are taken very seriously in these parts. 

Later, our eager news reporter details the intricacies of Ms Lesley Gracie’s life and journey towards cucumber fandom. However, no matter how deep they dig, they question whether we’ll ever know all the secrets behind the Hendrick’s cucumber obsession, and if they find the most refreshing variety remains to be answered. It appears that only time will tell…